The last time we [looked at MOG][1], we found the community aspects of the site saved it from being just another music site, but MOG officially ended its beta phase with a [relaunch yesterday][2] and the new version adds a number of impressive new features that change the site from an also-ran to real innovator.

The new MOG features automatic <a href="http://mog.com/listen">music</a> recommendations, self-customizing <a href="http://mog.com/read">news feeds</a> from other users and, most impressively, a YouTube/MOG mash-up called <a href="http://mog.com/watch">MOG TV</a> that automatically programs music videos from a database of over 150,000 music videos on YouTube, creating a channel of videos that you're likely to like.

The MOG TV mashup of YouTube and MOG user recommendations is similar to the way Pandora and others select music, but in this case the recommendations are YouTube music videos.

And since YouTube has licensed music video content straight from the labels, the MOG TV feature is unlikely to fall victim to the copyright concerns that often swirl around similar services.

Eliot Van Buskirk over at Listening Post sat down with MOG CEO David Hyman earlier this week and got a hands on walk through of the new site. Hyman refers to MOG TV "what MTV should have become," and having just thumbed through the service for twenty minutes I'd have to agree with that statement. 

Be sure to check out the rest of Eliot's [coverage on Listening Post][3].

[1]: http://blog.wired.com/monkeybites/2006/12/mog.html "MOG: Discover New Music"
[2]: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-29-2007/0004555742&EDATE= "MOG Comes Out of Beta"
[3]: http://blog.wired.com/music/2007/03/mog_20s_youtube.html "MOG 2.0's YouTube Mash-up: "What MTV Should Have Become""