The major players and what they want:

Google - wants to stop ISPs from tracking search results and selling the results to competitors. HTTPS prevents verizon et al from recording the search results and then also recording which results gets clicked and then sells that to Yahoo Bing and whomever else wants it.

EFF - Seems to want to help everyone, but has a heavy focus on dissidents whistle blowers and the like.

Mozilla - wants to do good things, but also needs to follow Google's lead or risk slipping further into irrelevance.

"""
When I look at all these things, I see companies and government asserting themselves over their network. I see a network that is not just overseen, but actively hostile. I see an internet being steadily drained of its promise to "interpret censorship as damage".

In short, I see power moving away from the leafs and devolving back into the center, where power has been used to living for thousands of years.

What animates me is knowing that we can actually change this dynamic by making strong encryption ubiquitous. We can force online surveillance to be as narrowly targeted and inconvenient as law enforcement was always meant to be. We can force ISPs to be the neutral commodity pipes they were always meant to be. On the web, that means HTTPS.

""" - https://konklone.com/post/were-deprecating-http-and-its-going-to-be-okay

That sucks for everybody. I also don't want my metadata sold. The network should be just a dumb pipe, what information is being shared should between.

When things are invisible like that -- companies making deals to resell data -- it's not really reassuring it's not how the network was supposed to operate. 

The internet is this great thing, 

HTTPS is fundamentally an end-to-end protocol, makes attacks 

HTTPS moves attacks from bulk to targeted.

You put the power back in the hands of the publishers, the site that's operating the content.

You can't modify information on a per-page basis.

the only reason that people would like to get to the point 

The reason the barrier is getting lower is because of pressure to make the web move [to HTTPS].

If we want to change the ecosystem and make it easier for individual bloggers