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+A while back we [looked][1] at Jingle's free directory assistance service, Free 411, and while someone reported a negative experience in that post's comments, I've been quite happy with Free 411. 

Now it seems that at least one of the big telecoms thinks the Free 411 advertising model might be worth a try.

AT&T has [launched][2] a new free directory listing service, 1-800-YellowPages, which will play ads just before the requested number is given out. 

According to AT&T's site, "the caller listens to a maximum of 4 ads, each 5 to 10 seconds, before receiving the number."

My big gripe with Jingle's service is that there is no auto-connect feature, you must hang up and dial the number. AT&T's new service offers the option to auto-connect, but curiously that option is in the hands of advertisers, not the customer.

The AT&T docs say that callers will "connected to the business at no cost if the advertiser has included automatic Call Completion as part of the ad design."

If I'm reading that correctly, and the automatic completion is at the advertiser's discretion, I can't see AT&T ending up with very many happy customers. Leaving a key feature, which would set the service apart from competitors, in the hands of an advertiser seems like a risky move on AT&t's part.

As a number of people have pointed out in the comments on the TechCrunch post where I first [read][3] about the AT&T service, AT&T is delusional if they think people will sit through up to forty seconds of ads just to save a buck fifty. Especially given that competing services play only one ad at 12 seconds.

As they say, time is money too.

in contrast Free 411 plays only one ad.
[1]: http://blog.wired.com/monkeybites/2006/10/make_free_411_c.html "Monkey Bites on Free411"
[2]: http://www.att.com/Common/1800yellowpages/product_description.htm
[3]: http://www.techcrunch.com/2006/12/26/att-acquires-infreeda-gets-into-free-411-business/ "Techcrunch on AT&t service"
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diff --git a/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/dvorak.txt b/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/dvorak.txt
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+Earlier today I ran across someone who modified a Macbook to give it a working Dvorak keyboard. The process involves prying off the Macbook's keys and is not for the faint of heart, but if you've always wanted to pound away on a Dvorak keyboard, here's your chance. 

I will confess that I have only a dim idea of what makes the Dvorak keyboard better, but I understand that it's much faster than a qwerty keyboard if you know how to use it. 

See the rest of [sjwalsh384's Macbook mod photos][1].

[1]: http://www.flickr.com/photos/69631394@N00/ "Macbook Dvorak mod"
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diff --git a/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/microsoft-blogger.txt b/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/microsoft-blogger.txt
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+It seems that Microsoft and AMD have partnered to [hand out some nice Christmas presents][1] to select bloggers. Microsoft has reportedly sent out new AMD-equipped Acer laptops in an effort to get prominent bloggers using Microsoft's new Vista operating system.

The promotional effort comes just before the release of Microsoft's new Windows Vista Operating System, but Microsoft isn't a computer manufacturer so why are they giving away computers? 

Typically when a company wants journalists to review their new software on a fast machine they loan it out for review purposes and then the machine gets returned. If Microsoft were to giveaway copies of Vista that would make sense and probably raise no eyebrows at all, but giving away a whole laptop understandably strikes some as little more than bribery.

Dan Warne a journalist at [APCmag][2] left a comment at the site linked above in which he points out:

>It's bizarre for one of the world's largest PR companies, Edelman, to think it could get away with this. Perhaps they don't know bloggers as well as they thought they did... now that some of the bloggers have disclosed the receipt of the gift, the public knows. Whatever the subtleties of the offer were, it comes across as nothing more than a bribe, and that is a very bad look for Microsoft.

[2]: http://apcmag.com/ "APCmag"

Companies have long sent promotional materials by the boatload to journalists who typically disclose that the item was a gift. Given the increasing influential power of blogs, it's no surprise that companies are beginning to try the same tactics on bloggers who often hold even more sway over tech-savvy consumers.

Earlier this month there was widespread controversy over the fact that companies have been offering money to prominent users of Digg in return for posting links to products and favorable reviews.

But getting paid a few pesos from PayPerPost or to put something on Digg is one thing, getting a $2000+ Acer laptop is a whole other ball of wax. As Warne says, now that the word is out, expect the negative publicity to be every bit as shrill as the positive which means Microsoft's PR move may well end up backfiring.




[1]: http://www.istartedsomething.com.nyud.net:8080/20061227/microsoft-free-ferrari/
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diff --git a/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/nightly-build.txt b/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/nightly-build.txt
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+The Nightly Build, compiling the day into piles.

*	Well, perhaps we were hasty in condemning Wall Street in the morning reboot, Apple's shares [rebounded][1] later today. Why do we care? We don't really, we actually like it when our cynicism turns out to be unfounded.

[1]: http://today.reuters.com/news/articlenews.aspx?type=technologyNews&storyid=2006-12-27T205452Z_01_N27433638_RTRUKOC_0_US-APPLE-SHARES.xml&src=rss "Apple Shares recover"

*	Libraries in Georgia have [developed][2] an open source, enterprise-class library management system that may revolutionize the way large-scale libraries are run. 

[2]: http://enterprise.linux.com/enterprise/06/12/04/1538214.shtml?tid=101 "Librarians stake their future on open source"

*	[Renkoo][3] is getting some buzz for being a potential "Evite killer." The site is currently in public beta, though as of this posting it appears to be down for maintenance. Since I haven't used it I can't comment on its potential as an Evite killer except to say that I welcome anything even trying to kill Evite.

[3]: http://renkoo.com/ "Renkoo"

*	The Captain Obvious award of the day goes to the Wall Street Journal for an article tantalizingly entitled "[Is 'Web 2.0' Another Bubble?][4]" I dunno Virginia, what do you think?

[4]: http://online.wsj.com/public/article/SB116679843912957776-fF7CtrdMDTE4n1h5Ju5pv0HKhgM_20071227.html "Is Web 2.0 Another Bubble?"
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diff --git a/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/reboot.txt b/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/reboot.txt
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+<img alt="Any_key_3" title="Any_key_3" src="http://blog.wired.com/photos/uncategorized/any_key_2.jpg" border="0" style="float: right; margin: 0px 0px 5px 5px;" />The morning reboot, tasty like a candy cane:

*	Ack, the tubes are cracked. A major earthquake off the coast of Taiwan [created][3] an Internet blackout across much of Asia. The quake damaged the undersea fiber optic cables that serve China, Japan, South Korea, Taiwan, Singapore, Thailand, Malaysia, Hong Kong and elsewhere. Officials say the repairs will take some time, but declined to give a specific timeframe.

[3]: http://www.channelnewsasia.com/stories/afp_asiapacific/view/249389/1/.html "Earthquake disrupts internet in Asia"

*	Things are heating up the in investigation of Apple stock options. Law.com [reports][1] that the case against Apple may involve "falsified" stock options documents. Law.com's claim is unverified, but Apple shares [fell][2] 4 percent this morning as Wall Street apparently believes most everything it reads.

[1]: http://www.law.com/jsp/article.jsp?id=1167127308611
[2]: http://today.reuters.com/news/articlenews.aspx?type=internetNews&storyid=2006-12-27T143635Z_01_N20358521_RTRUKOC_0_US-MARKETS-STOCKS1.xml&src=rss "Reuters on Apple Share Price Drop"


*	It's my favorite time of year, list time. And my favorite list, the Wired [vaporware awards][4], just came out this morning. 

[4]: http://www.wired.com/news/technology/0,72350-0.html?tw=wn_technology_1 "Wired's picks for Vaporware 2006"

*	Missed this one: Wired is [suing] AT&T over AT&T's alleged illegal participation in government surveillance. Wired (and some other, lesser news outlets) wants the judge to unseal the documents. 

[5]: http://blog.wired.com/27bstroke6/2006/12/wired_takes_on_.html "27B Stroke 6 on Wired/AT&T case"
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diff --git a/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/socialist-icon.jpg b/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/socialist-icon.jpg
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diff --git a/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/socialist-screen-2.jpg b/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/socialist-screen-2.jpg
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diff --git a/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/socialist.txt b/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/socialist.txt
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+Back when I [reviewed][1] social bookmarking sites, I gave [del.icio.us][2] high marks for their API because it allows outside applications to take use the site however they choose. [Socialist 1.0][3] is a newish mac application that utilizes the del.icio.us API. Socialist is the brainchild of Mark Davis who previously worked on Musicast and RapidWeaver.

But Socialist is not just a del.icio.us frontend, it's also an RSS reader.

The design of Socialist mimics that of Apple's Mail.app so it should look immediately familiar to Mac users. Just enter your del.icio.us account information and you'll be logged in and the three-pane interface will show your bookmarks. 

You can then subscribe to del.icio.us tags, other users feeds or any old RSS feed you enter by hand. Regrettably Socialist doesn't seem to recognize feed calls from Safari. Using Safari I set Socialist to be my default feed reader and then clicked on a feed link. Socialist came to the forefront, but did not auto-add the feed.

Once you've added your favorite feeds to Socialist, whenever you run across something you'd like to bookmark it's one-click simple to add it to your del.icio.us account. There's also a button to send it as an email, but it didn't seem to work in my testing.

Overall Socialist is a good looking app, it does what it says (except the email issue) and does it well. In addition to looking good, Socialist is lightening fast at loading and refreshing both del.icio.us and RSS accounts.

Because I'm not a del.icio.us user, Socialist is of limited use to me, but if it supported [ma.gnolia.com][4] and polished up its RSS features a little, I could see myself ditching my current RSS setup in favor of Socialist.

If you are a del.icio.us user and you're looking for a way to integrate your RSS feeds with your bookmarks, Socialist just might be exactly what you've been seeking.

[1]: http://www.wired.com/news/technology/internet/0,72070-0.html "Wired review of Social Bookmarking Sites"
[2]: http://del.icio.us/ "del.icio.us"
[3]: http://getsocialist.com/ "Socialist 1.0"
[4]: http://ma.gnolia.com/ "ma.gnolia.com"
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diff --git a/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/tutorial-o-day.txt b/old/published/Webmonkey/Monkey_Bites/2006/12.25.06/Wed/tutorial-o-day.txt
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+Last week in a Monkey Bites post about the [10th anniversary of Cascading Style Sheets][2] a number of people left comments expressing some confusion and perplexity about how to use CSS. I have some tutorial writing experience and I wish I had the time to whip something up for you, but I don't.

I thought the next best thing would be to create a Tutorial o' the Day feature here on Monkey Bites. So here's how this will work: each week we'll pick a programming language, popular internet design trend or similar theme and everyday we'll link to a tutorial that will help you create something useful.

Since this was inspired by CSS I thought we'd start there. 

There are thousands of CSS tutorials out there, but one CSS feature that it took me a while to understand is the <code>float:</code> feature. Floats are an easy way to create the multi-columned layouts that many popular sites utilize without resorting to table tags.

The best tutorial I've found on [how to use floats][1] comes from Max Design. But "Floatutorial" isn't just a one trick pony, it's actually a whole bunch of tutorials condensed into one easy to browse page. These tutorials will walk you through "the basics of floating elements such as images, drop caps, next and back buttons, image galleries, inline lists and multi-column layouts."

I should also note that Max Design has an excellent CSS showcase called [Listamatic][3] which will show you how to create a navigation menu of just about any shape, size and arrangement you want using a simple unordered list.

If you have other suggestions or recommendations for people just getting started with CSS or those hoping improve their existing skills, be sure to leave them in the comments below.

Also if you have ideas for future tutorial themes, email me at: scott_gilbertson@wired.com

[2]: http://blog.wired.com/monkeybites/2006/12/cascading_style.html#comments "Read Comments on Cascading Style Sheets Turn 10"
[1]: http://css.maxdesign.com.au/floatutorial/index.htm "Floatutorial"
[3]: http://css.maxdesign.com.au/listamatic/index.htm "Listamatic"
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