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-Social News site Digg has [dumped Google in favor of Microsoft][2] to serve up the contextual ads on the site. Financial details of the agreement have not disclosed, but the deal is a three-year contract.
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-Kevin Rose [announced the change][1] on his blog saying that the new deal is "similar to the one Facebook signed with Microsoft last year."
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-Rose goes on to say that "this move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg's growth."
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-Digg will also apparently continue working with its other ad partner, Federated Media, on integrated sponsorships in areas like the Digg labs where, for instance, the [Arc project][4] runs FM ads.
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-FM's exact role is a little unclear though, FM Chief Executive John Battelle [writes on his blog][3], "It's no secret that Digg is the kind of property--like Facebook--that was bound to get the attention of the 'Big Guys' as they continue to play an evermore fascinating game of Internet chess." 
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-Google has not commented on Digg's move. 
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-Rose also writes that more changes and new features for Digg are "coming soon."
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-[1]: http://blog.digg.com/?p=89
-[2]: http://www.microsoft.com/Presspass/press/2007/jul07/07-25DiggPR.mspx
-[3]: http://www.federatedmedia.net/blog/archives/2007/07/big_news_for_di.php
-[4]: http://labs.digg.com/arc/
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