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+Just when you thought [Google][1] had achieved the maximum amount of legal heads for a Hydra, they're back with a new one -- Google Ads for Print.
+Google has tried venturing into the print realm before. Around this time last year Google tried brokering with some magazines to resell ad space to AdWords users, but the project met with limited success.
+Round two sees Google with a prodigious number of big name newpapers on its side and looks like a much more promising venture. At the moment the Google Print Ads program is in "alpha" status and limited to 
+Google's partners in this new venture include some impressive names in old media, including The New York Times, The Washington Post, The Boston Globe, the Chicago Tribune and nearly fifty others. So far Google has declined to release a list of advertisers.
+Google Print Ads begins its test run later this week and the initial period will last through January. Google claims that it will be adding weekly newspapers and magazines at some point in the future.
+[1]: http://www.google.com "Google"
+\ No newline at end of file