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diff --git a/old/published/Webmonkey/Monkey_Bites/2006/12.04.06/Fri/evolving-logo.txt b/old/published/Webmonkey/Monkey_Bites/2006/12.04.06/Fri/evolving-logo.txt deleted file mode 100644 index 8256f74..0000000 --- a/old/published/Webmonkey/Monkey_Bites/2006/12.04.06/Fri/evolving-logo.txt +++ /dev/null @@ -1 +0,0 @@ -There's a fascinating post over at [We Make Money Not Art][1] about the "evolving" logo used by the [Max Planck Institute of Molecular Cell Biology and Genetics][2].
Michael Schmitz's logo evolves over time based on a number of factors related to the company, from the post:
>Looking for a suitable design solution, Mika soon learned about cellular automata, especially Conway's famous Game of Life, subject of many art pieces. His software basically follows the same rules in creating a dynamic logo for MPI-CBG in time, but the parameters are coupled to certain factors: number of employees = density, funding = speed, number of publications = activity. Different logos are being "bred" and then picked by fitness in relation to the parameters or voted for by the employees. Thus, every time the logo is displayed on a website as an animated icon or printed out on a letter, it reflects the current state of the lab as a living organism.
Could semi-intelligent, evolving designs be the wave of the future? The logo reminds me a little of designer Shaun Inman's [recently launched experiment Heap][3] where the archives of his blog fade in color as you go further back in time.
[1]: http://www.we-make-money-not-art.com/archives/009179.php "Evolving Logos"
[2]: http://www.mpi-cbg.de/ "Max Planck Institute of Molecular Cell Biology and Genetics"
[3]: http://www.shauninman.com/post/about/the_heap/ "About Heap"
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