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diff --git a/old/published/Webmonkey/Monkey_Bites/2006/12.11.06/wed/fox-web-traffic.txt b/old/published/Webmonkey/Monkey_Bites/2006/12.11.06/wed/fox-web-traffic.txt new file mode 100644 index 0000000..6bce45d --- /dev/null +++ b/old/published/Webmonkey/Monkey_Bites/2006/12.11.06/wed/fox-web-traffic.txt @@ -0,0 +1 @@ +MySpace isn't going away. New [traffic results][1] from comScore Networks, an online-traffic measuring company, put Fox's internet properties on top of Yahoo for the month of November. The primary source of Fox's increased ranking is MySpace which is owned by News Corp, also the parent company of Fox.
Is MySpace really that popular? Well maybe, but comScore says that one month at the top could be an anomaly and comScore's figures differ from those published by Nielsen, which found that Yahoo held the top spot in November, with Fox coming in at number two for overall web traffic.
The comScore figures putting Fox at number one are based on page views per site rather than unique visitors. Even comScore's numbers still put Yahoo as the web leader in unique audience, pulling in almost 130 million visitors in November while Fox trailed at a distant sixth with just under 74 million.
In what could be a decided drawback to web 2.0 technologies, some analysts say that Yahoo's increasing use of AJAX technologies for maps, e-mail and other services may have lowered their overall page views.
Because AJAX fetches data in snippets, as it's needed, rather than reloading an entirely new page, Yahoo's traffic may appear to be less than it actually is. MySpace on the other hand relies on more traditional methods of page loading.
Either way the news isn't good for Yahoo which recently restructured with a major staff reorganization in hopes the change would help Yahoo overtake longtime rival Google in the advertising realm.
Pundits have long held that there's a statistic for everything, which may well be true, but one thing's for sure, MySpace is more popular than ever.
[1]: http://today.reuters.com/news/articleinvesting.aspx?view=CN&storyID=2006-12-13T024649Z_01_N12379148_RTRIDST_0_FOX-YAHOO.XML&rpc=66&type=qcna "Fox sites top Yahoo in traffic scores"
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