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+[Microformats][2] were born at SXSW four years ago and while they remain somewhat of a geek-only tool, judging by the packed house at the Growth and Evolution of Microformats panel, the community's interest is piqued. 
+
+Moderator [Tantek Çelik][3], creator of microformats, kicked things off with a history of microformats through t-shirts. Using a number of different company promotional tees Çelik did a humorous faux striptease through the birth and history of microformats.
+
+For those that aren't familiar with microformats, they are essentially just name spaces within HTML that let humans first, machines second as the site quips, easily read and share information. The classic example is the [hCard][4] syntax which mirrors the common vCard syntax, but wraps it in HTML.
+
+It might sound complicated and indeed describing microformats is much harder than using them, but the truth is adding microformat data to your site is dead simple.
+
+In fact there's a good chance you already have some microformat data on the web. If you use popular sites like Flickr or Upcoming much of that data is in microformats. If you'd like to add some microformat data, like an hCard, to your site the [hCard creator][6] makes it dead simple to do so. Just enter your info and the handy generator will give you some cut and paste code.
+
+But creating microformats is the boring part of the equation, the more exciting thing is what you can do with microformats. To that end panel member Michael Kaply showed off his Firefox plugin, [Operator][1], which makes it easy to use microformats. 
+
+Once installed Operator auto-detects various microformats in a page and can then do useful things with them. For instance, all of the panel and event data on the SXSW site has microformat info on the page. Attendees with Operator (or similar) installed in their browser can auto add panelists contact info to their address book and send event schedules directly to Google or Yahoo calendar services.
+
+Combine that with some SMS notification from your calendar service and you've discovered how the über-geeks at SXSW always know what's happening and where.
+
+Glenn Jones of Magdex then showed some web app prototypes that integrate microformats into social networking sites, including a way to aggregate online profiles and import then into a single repository. Unfortunately those tools aren't available yet, but anyone with numerous online profiles will probably appreciate such services when they arrive.
+
+Other highlights included a rundown of microformat search engines and a list of popular sites that are using microformats. As I mentioned above, if you're using Flickr you already have an hcard available for the world to use.
+
+One demonstration from a Technorati employee (unfortunately I didn't catch his name) showed how the Firefox plugin [Tails Export][5] can be used to discover say and hCard with contact data and then send that data via bluetooth direct to your cellphone. sweet.
+
+Here's couple quick shots of the Operator Firefox plugin in action:
+
+
+
+[1]: https://addons.mozilla.org/firefox/4106/ "Firefox Addons: Operator"
+[3]: http://tantek.com/
+[2]: http://microformats.org/ "microformats"
+[4]: http://microformats.org/wiki/hcard "Microformats: hCard"
+[5]: https://addons.mozilla.org/firefox/2240/ "Tails Export"
+[6]: http://microformats.org/code/hcard/creator "hCard Creator"
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