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diff --git a/old/published/Webmonkey/Monkey_Bites/2007/04.23.07/Thu/googlems.txt b/old/published/Webmonkey/Monkey_Bites/2007/04.23.07/Thu/googlems.txt new file mode 100644 index 0000000..31cc22b --- /dev/null +++ b/old/published/Webmonkey/Monkey_Bites/2007/04.23.07/Thu/googlems.txt @@ -0,0 +1,16 @@ +Google has surpassed Microsoft in total internet traffic making Google the most visited site on the internet [according to new figures released by comScore][1], an internet traffic tracking firm. + +ComScore reports that Google had 528 million unique visitors in March compared to the number two site, Microsoft which had 527 million visitors during the same time. + +Interestingly, according to comScore, Google users spend less than half the amount of time on the page that Microsoft visitors do -- 4.6 minutes compared to 12.8. + +While many take the amount of time spent on a page as an indication of brand loyalty, that approach fails to consider that ease-of-use and the speed at which users can find what they are looking for and move on might be bigger motivations for return visitors, particularly in the case of internet searches. + +And it's worth noting that comScore's traffic numbers are continually called into question. Last year the company's president posted an article [defending the various statical methods][2] comScore uses, but many remain unconvinced. + +This latest round of data was compiled with some curious criteria. For instance, the comScore doesn't count anyone under fifteen and doesn't take into account users browsing from internet cafes or schools. + +Given that much of the world uses internet cafes as their primary means of connecting to the net, comScore's numbers may not mean much in the end. + +[1]: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/04/25/GOOGLE.TMP&feed=rss.news "Google surpasses Microsoft as world's most-visited site" +[2]: http://www.adrants.com/2006/09/comscore-sets-metrics-record-straight.php "comScore Sets Metrics Record Straight"
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