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diff --git a/old/published/Webmonkey/Monkey_Bites/2007/08.13.07/Tue/satisfaction.txt b/old/published/Webmonkey/Monkey_Bites/2007/08.13.07/Tue/satisfaction.txt deleted file mode 100644 index f378604..0000000 --- a/old/published/Webmonkey/Monkey_Bites/2007/08.13.07/Tue/satisfaction.txt +++ /dev/null @@ -1,15 +0,0 @@ -Yahoo customer satisfaction topped Google for the first time ever according to new figures from the American Customer Satisfaction Index (ACSI). The ACSI which is run out of the University of Michigan, found that Yahoo's search portal [topped the field][1] for the first time, gaining almost four percent over last year while Google fell almost the same amount. - -Other interesting tidbits from the survey include Ask which tops Microsoft, though rather confusingly ranks just below "all others." Also worth noting is that Alta Vista, the one time leader of search engine traffic is no longer reported in the ACSI index, though the last time it was, in 2004, it ranked dead last. - -According to ASCI the means of measuring customer satisfaction is a "set of causal equations that link customer expectations, perceived quality, and perceived value to customer satisfaction (ACSI). Satisfaction, in turn, is linked to key outcomes, defined as customer complaints and customer loyalty." - -One thing that's unclear in the ASCI's notes on the figures is what exactly is defined by the term "Internet Portals/Search Engines." For instance it's hard to tell if the ASCI is including figures from Yahoo properties, like Flickr or del.icio.us, or just that main search directory site. - -Still, either way it isn't good news for Google who has topped the index since 2002. Google has taken some flack this year for its [privacy policies][3], which may have hurt consumer perception of the company. - -[via [CNet][2] (which I should note, has a much better looking graphic than the one from the ACSI).] - -[1]: http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Internet+Portals%2FSearch+Engines -[2]: http://news.com.com/2300-1011_3-6202355-1.html?part=rss&tag=6202355&subj=news -[3]: http://blog.wired.com/monkeybites/2007/06/privacy_group_c.html
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