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+[Parlophone][1], a British record label under the EMI umbrella, [announced earlier this week][2] that it will now accept music submissions in MP3 format via an online portal. A new piece of software designed by a former musician allows aspiring artists to upload their music files directly to the Parlophone site.
+It's almost like a record company has suddenly realized what century it is. But not really, because after an hour on Google I'm no closer to finding a link to said service than I was when I read about it yesterday. Oh there's half a dozen pages of news blurbs culled from Parlophone press releases, but nothing like an actual link. Parlophone's own website resembles a link spam page and offers nothing more than links to its artist's websites.
+Assuming Parlophone (and the several other labels that already use this service) ever get their act together and provide some information to these struggling artists they purport to support, the question remains -- will the kids today even care?
+Let's see, upload your music to Parlophone and hope a suit will hear the money in your songs, or upload it to MySpace and reach millions of fans directly... Gosh. It's almost like, uh, maybe we don't need these record companies anymore.
+[1]: http://www.parlophone.co.uk/newsite/ "Parlophone Website"
+[2]: http://arts.guardian.co.uk/news/story/0,,1930202,00.html "Guardian Article on Parlophone Announcement"
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