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+Instant cameras are nothing new, Fujifilm's Instax cameras have been mining our nostalgia for years.Now there's a new crop of contenders hoping to snatch the Instax crown with a different kind of instant print. The latest effort to land on my desk is Canon's new Cliq instant camera. 
+
+I'm a huge fan of physical pictures, especially when you can get them seconds after pressing the shutter. They enthrall children and have even found an audience with pros: "can I take your portrait," becomes considerably less creepy when you can hand over a copy of that portrait on the spot. 
+
+Polaroids also have that nostalgic appeal for those of us of a certain age, but the newer crop of instant camera's and printers use a different technology. These are not the shake-'em-up, fade-in images of your youth. Using a technology called [Zink](https://zink.com){: rel=nofollow}, cameras like the Cliq produce more traditional prints, like what you'd get from a professional printer (but without the professional quality). 
+
+In keeping with the legacy of Polaroids, Canon's Cliq is not going to churn out museum-quality, crystal-clear prints. Still it's undeniably fun to use and the results will likely be good enough for many people. If you're looking for an easy way to share those selfies or group portraits in the real world, the Cliq delivers. As a bonus, Zink images are also stickers. 
+
+*(Note: When you buy something using the retail links in our stories, we may earn a small affiliate commission. [Read more](https://www.wired.com/2015/11/affiliate-link-policy/) about how this works.)*
+
+## Ready, Aim, Print 
+
+While the images may not always be the best, the Cliq does nail the other element that made instant camera's so fun: it's super simple. Point and shoot, literally. There's no focusing, no worrying about exposure. You aim, you fire, you print.
+
+The Cliq comes in red, blue, or yellow. It's slightly thicker than a deck of cards and small enough to slide easily into most pockets. It'll be a little tight in the pocket of your jeans, but considering that it's a printer inside a camera, it's remarkably compact. 
+
+The Cliq has no screen, no preview, not much in the way of options at all. There is a mirror next to lens to help you frame selfies. On the back there are just two buttons, one to choose your image dimensions, either 2 x 3 or 2 x 2, and one to reprint the last image, which is handy when you're sharing images with friends.
+
+Beyond the two back buttons though, there's not much to the Cliq. It's a very simple device, you press the shutter button and about thirty seconds later your image prints, end of story. 
+
+## Simple, but Lackluster
+
+The Cliq holds ten Zink papers and the refill packs are small enough that you can throw a few in your pocket and you won't even notice them. 
+
+The Cliq does optionally store your images to a microSD card (64 GB max) and you can later download them and edit using the desktop software of your choice. Keep in mind though that the Cliq has a 5-megapixel camera so don't expect to ever print much bigger than 2 x 3 inches. If you bought your phone in the last five years, chances are your phone captures better images than the Cliq.
+
+There's one big gotcha to be aware of with the Cliq: you can't take pictures without printing. The Cliq *requires* printing. I would not call this a deal breaker, but it's worth bearing in mind, especially if purchasing for your kids. 
+
+Still, I would argue that the whole point of the Cliq is to print and share in the moment. For this reason I favor the Cliq over something like [HP's Sprocket](https://www.wired.com/review/hp-sprocket-photo-printer/) printer, which produces similar images, but lacks the instant satisfaction of the Cliq. 
+
+Unfortunately I'm not bowled over by the image quality from Zink-based cameras and printers. While print quality in instant cameras is highly subjective--and none of them produce truly color accurate prints--to my eye Fujifilm's Instax prints produce more pleasing results than the Cliq. 
+
+The Cliq has slightly better dynamic range, but colors, especially gradients of color, for example a sunset, tend to have harsh, jagged transitions between colors. Zink images do tend to show more detail in shadows, but it lacks the rich blacks Instax film is capable of rendering. Zink's printing method doesn't have an equivalent to black ink and it shows. Images have a very heavy midtone bias that makes them feel like something from another age, but not in a good way.
+
+At about 50 cents a print, Zink-based printing does have the price edge on Instax (70 cents). That makes it a little less painful when my daughter, accustomed to digital photography, fires off an entire roll of images in 5 minutes. 
+
+There's also a [Cliq+ model](https://www.amazon.com/Canon-Instant-Camera-Printer-Bluetooth/dp/B07PMTDQNK/){: rel=nofollow}, which adds eight LED lights around the lens for better selfie lighting, shoots 8-megapixel images, and has built-in Bluetooth support so you can print images you've taken with your phone, making it something of a hybrid camera/printer. 
+
+I didn't have a Cliq+ to test, but I did play around with companion Android app enough to say that this is another place Canon beats Fujifilm: the Mini Print app is light years ahead of Fujifilm's slow, buggy mobile application.
+
+While I personally prefer the aesthetics of prints from Fuji's Instax series, I think that the Canon's IVY Cliq is good choice if you prefer more traditional prints. The sticker prints look good enough for most people, and it succeeds in putting your photos back in the moment to share with the people around you.
+
+*(The [Canon Ivy Cliq costs $99 from Amazon](https://www.amazon.com/s?k=Canon+Sticky-Back&i=electronics&rh=p_6%3AATVPDKIKX0DER&dc&qid=1559938392&rnid=303116011&ref=sr_nr_p_6_1){: rel=nofollow}, [B&H Photo Video](https://www.bhphotovideo.com/c/search?sts=ma&fct=fct_cameras-kits_7135%7ccameras-only&N=0&Ntt=Canon%20Ivy%20Cliq){: rel=nofollow}, and [Adorama](https://www.adorama.com/l/?sel=Model_Canon-Ivy-Cliq&searchinfo=canon%20ivy%20cliq){: rel=nofollow}.