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+Earlier today Adobe released a new version of Photoshop, the flagship photo editing tool in Creative Suite 3. While Photoshop CS3 boast some impressive new features like non-destructive filters, greatly enhanced selection tools and tighter integration with other Adobe applications, for the burgeoning world of amatuer photographers storming the net on sites like Flickr and Photobucket, the new Photoshop may not be as essential as it once was.
+
+Five years ago if you wanted to do anything more than dodge out some red eye and resize your images, Photoshop was the only answer. But with the declining price of digital cameras and the rise in online photo sharing as a photo destination, Photoshop's dominance has slipped.
+
+Today's shutterbug isn't sending their output to printers that require high resolution and complicated color matching, they're posting their images online and in some cases even editing them online.
+
+What was once the sole domain of Photoshop is now available to many users through online tools like Phixer and Adobe's own recently announced Photoshop online. Others rely on free desktop apps like Apple's iPhoto and Google's Picasa. 
+
+These days, says consumate shutterbug Scott Beale of Laughing Squid, "the average person is using something like iPhoto or Picasa or even the software that came with their camera." 
+
+Still for the professional photographer Photoshop remains the tool of choice. Noah Kaline, whose everyday photo montage video is one of the most viewed items on YouTube, says "if you weren't a professional, and cost was of concern, Photoshop might not be the best choice,
+but to me it is the only choice."
+
+Professionals will upgrade and for the vetearn user Photoshop CS3 has a myrid of new features as well as being the first version to run natively on Intel Macs. Kaline, who's been using the public beta version says the update delivers. "Bridge is much faster and the Camera RAW conversion is much better."
+
+
+Once owning photoshop was a digital photographers sign of seriousness much like owning a Lieca, but just as point and shoot cameras have become more powerful so have the cheaper and even free image editing tools.
+
+But this fact is not entirely lost on Adobe indeed many of the nicer features in the new Photoshop are geared toward the sort of revision mentality of the Flcikr user. Filters for instance have become non-destructive, easily applied and then removed when your fellow Flickr users reject your late night inspiration.
+
+
+"A lot of photographers are going to come to spend the bulk of their time, in terms of selecting images and also editing them, in Lightroom." "But there are plenty of cases where people really want to fine tune and image and that's where photoshop really shines."
+
+"I could see if you weren't a professional, and cost was of concern, photoshop might not be the best choice but to me it is the only choice
+
+
+
+Indeed the world of photography has seen a rise of the middle class, photographers who may not make a living selling their images, but who are serious enough to buy top end cameras 
+
+Digital camera makers call these prosumers, people who 
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+"We've been evloving in this direction for years, the introduction of the file browser and Camera Raw and then Bridge as a means to work with both of those. 
+
+But where Bridge is "meant to serve a lot of different masters," as akldsfj puts it, programs like Adobe Lightroom.
+
+We've recognized for a long time that we need to evolve in the direction of being much more multip image savvy
+
+"Photoshop is geared towards people that are serious about photography"
+
+"We don't have plans to make Lightroom into Photoshop, we think that they are complimentary tool.
+
+
+
+Photoshop is geared toward serious photographers though there are of course more hobby up. Photoshop 7 was the introduction of a file browser
+
+A lot of photographers are going to come to spend the bulk of their time in organzational tools but then there are times when they'll want to go 
+
+It's a complimentary tools Photoshop.
+
+loupe tool in bridge, side by side comparisons
+
+The same processing tools for raw are in photoshop and lightroom
+
+the healing brush is now available in camera raw. The batch processing tools for amatuers 
+
+we can share the best technology between the two packages
+
+CS3 features enhanced selection tools -- refine edge with live preview
+
+filters feature better non destructive filtering the filter none has a convert for smart filters
+
+filters are now layer addons 
+
+one of the things we're seen is that print makers have really started focusing on black and white and 
+
+layer alignment -- photo stitching using image->auto align
+
+We see the applications as very complimentary. people are investing in cameras that have very high resolution but then sharing it ont he web you're loosing 80-90 percent of the image data. What we've come up with is an auto export to zoomify 
+
+combining the best of macromedia flash technology with 
+
+bridge has an extendable backend 
+
+we like what the macromedia studio apps were doing and so when the companies got together it worked out beautifully. Photoshop, flash, illustrator and indesign.
+
+Dreamweaver - photoshop integration --- pixel based cut and paste, edit in photoshop
+
+415 333 3199
+
+I think that the average person is using something like iPhoto Picasa everyone has a digital camera. Where is there entry level it is faster for things like resizing and saving for web. It saves me alot of time. Flickr export plugin. Photoshop There's no need for it, unless you're doing a tremdous amount of post processing.
+
+Thomas Hawk
+
diff --git a/wired/old/published/pshop cs3/photoshop2.txt b/wired/old/published/pshop cs3/photoshop2.txt
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+Earlier today Adobe released a new version of Photoshop, the flagship photo editing tool in Creative Suite 3. While Photoshop CS3 boast some impressive new features like non-destructive filters, greatly enhanced selection tools and tighter integration with other Adobe applications, for the burgeoning world of amateur photographers storming the net on sites like Flickr and Photobucket, the new Photoshop may not be as essential as it once was.
+
+Five years ago if you wanted to do anything more than dodge out some red eye and resize your images, Photoshop was the only answer. But with the declining price of digital cameras and the rise in online photo sharing websites as the primary output, Photoshop's dominance has slipped.
+
+Today's shutterbug isn't sending their output to printers that require high resolution and complicated color matching, they're posting their images online and in some cases even editing them online.
+
+What was once the sole domain of Photoshop is now available to many users through online tools like Phixer and Adobe's own recently announced Photoshop online. Others rely on free desktop apps like Apple's iPhoto and Google's Picasa. 
+
+These days, says consummate shutterbug Scott Beale of Laughing Squid, "the average person is using something like iPhoto or Picasa or even the software that came with their camera." 
+
+For many the size and complexity of Photoshop have always made it a daunting prospect, but this fact is not lost on Adobe. Photoshop CS3 is the first Intel native version of the app to run on the Macintosh platform and performance improvements are dramatic. 
+
+Startup times are greatly reduced and complex rendering tasks such as applying filters now much faster. 
+
+In addition to speed and performance gains, many of the new features in Photoshop CS3 address some of the concerns of those who have previously found the complexity of the app overwhelming. 
+
+The entire palette system has been streamlined and shrunk down, palettes are now collapsed by default and leave a much larger workspace for image files. 
+
+Many of the design changes reflect Adobe's acquisition of Macromedia. 
+
+John Nack, senior product manager for Photoshop, says Adobe was already in the process of redesigning Photoshop's palettes when the company bought Macromedia. "We liked what the Macromedia Studio apps were doing with palettes, so when the companies got together it worked out beautifully."
+
+In addition to streamlining the interface and making it easier to use, Adobe has continued to improve the non-destructive editing capabilities in Photoshop CS3. Filters, for instance, have become non-destructive, easily applied as layer add-ons and then removed if you change your mind.
+
+While probably not the direct inspiration for the increased non-destructive editing tools, photo sharing sites certainly encourage experimentation and revision based on public feedback. The new filters-as-layers workflow makes it easier to go back and correct images when your fellow Flickr users reject your late night inspiration.
+
+Online sites like Flickr have also given rise to a new market of Photoshop users. While the application remains perhaps too expensive and complex for the casual user, it continues to grow in popularity among users who previously might have been content to go straight to a professional photo lab.
+
+The rise of the "middle class photographer," the photographer who may not make a living selling their images, but who are serious enough to buy top end cameras and editing programs has created a new and largely untapped market, what camera manufacturers call the "prosumer."
+
+Jan Kabili, author of seven Photoshop books, who frequently teaches photoshop seminars says, "now when I teach I get a new breed, semi-pros, people who might to shoot their friends' weddings or local soccer games... these people who in the past might have built their own darkrooms, now turn to Photoshop."
+
+But the middle class photographer has different goals and tends not to spend so much time on any one photograph, but focuses instead on batch processing. More and more of these photographers are turning to software like Apple's Aperture which allows for general editing and batch processing rather than the fine grained image adjustments of Photoshop.
+
+Adobe has recognized this shift. Nask says, "we've recognized for a long time that we need to evolve in the direction of being much more multiple image savvy." 
+
+To that end Adobe recently launched Lightroom, its Aperture competitor. Adobe's Nack, concedes that "a lot of photographers are going to come to spend the bulk of their time, in terms of selecting images and also editing them, in Lightroom." 
+
+But Photoshop CS3 ships with a new version Bridge which incorporates most of the tools found in Lightroom and introduces a few nice touches Lightroom lacks, including a magnifying loupe for inspecting image details in place.
+
+The chief difference between Lightroom and Bridge is that Lightroom only handles image files and includes database driven sorting and organizing tools not found in Bridge.
+
+Noah Kaline, a professional photographer whose everyday photo montage video is one of the most viewed items on YouTube, says that the number one reason to upgrade has nothing to do with Photoshop. "The real improvement is Bridge -- it's much faster and the Camera RAW conversion is much better."
+
+Another pro photographer, Lane Hartwell, echos Kaline's opinion, "Photoshop has been an essential part of my workflow, but actually I use less of it now that I have been using Bridge to work with my RAW files. I can do most everything I want there without opening Photoshop."
+
+Beale says he works almost entirely in Aperture, "It saves me a lot of time, I can process my images and upload directly to the web with the Flickr export plugin." 
+
+Many were surprised that neither Bridge nor Photoshop ships with an built in online sharing tools. There is, however, a revamped and improved plugin architecture in Bridge that will allow outside developers to build tools that leverage online services -- much like the Flickr plugin for Aperture.
+
+Adobe sees the apps as complimentary. Bridge handles basic edits, batch processing and organizational tasks, while Photoshop is the more refined editing program for those that want to go further with their images. "There are plenty of cases where people really want to fine tune an image and that's where Photoshop really shines," Nack says
+
+Still, Beale finds "there's no need for Photoshop -- unless you're doing a tremendous amount of post processing."
+
+Indeed post processing is where Photoshop has always shined and the new version is no exception. Standout new features include sophisticated new selection tools, photo stitching abilities that work to adjust exposure discrepancies and a new black and white conversion tool with live previews.
+
+Adobe has also recognized that there is growing market of scientific and medical uses for Photoshop and CS3 sees the introduction of a new, Extended version of Photoshop that includes an analysis menu packed with tools designed to help researchers analyze images.
+
+For the professional photographer Photoshop remains the tool of choice. Noah Kaline says "if you weren't a professional, and cost was a concern, Photoshop might not be the best choice, but to me it is the only choice."
+
+links for quotes:
+
+noah kaline: http://noahkalina.com/
+Jan Kabili : http://photoshoponline.tv 
+Lane Hartwell: http://www.fetching.net/
diff --git a/wired/old/published/pshop cs3/photoshop_newfeatures.txt b/wired/old/published/pshop cs3/photoshop_newfeatures.txt
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+Photoshop CS3 represents on the most significant overhauls of Adobe's flagship product in some time. The new version, which ships [DATE], features a significantly improved interface, greatly streamlined menus, more live preview tools and 
+
+"For this release we've focused on polishing and streamlining the features that Photoshop has long been known for," says Photoshop senior product manager John Nack. According to Nack, Photoshop CS3 "is about taking the Photoshop you know and love and making it more flexible and faster."
+
+Photoshop CS3 is the first Intel native version of the app to run on the Macintosh platform and performance improvements are dramatic. Startup times are greatly reduced and complex rendering tasks such as applying filters are now much faster. 
+
+[I'm getting confirmation from Adobe on this, but it would seem that the app is not a universal binary, users have choose either intel or powerpc versions when purchasing the app. If that's true I'd like to add this sentence:
+
+Unfortunately Adobe has opted to release two version of the app which means customers will have to choose between Intel or PowerPC version of Photoshop.]
+
+In addition to speed and performance gains, many of the new features in Photoshop CS3 address some of the concerns of those who have previously found the complexity of the app overwhelming. 
+
+The entire palette system has been streamlined and shrunk down, palettes are now collapsable which leaves a much larger workspace for image files. 
+
+Many of the design changes reflect Adobe's acquisition of Macromedia. Nack says Adobe was already in the process of redesigning Photoshop's palettes when the company bought Macromedia.
+
+"We liked what the Macromedia Studio apps were doing with palettes," he says, "so when the companies got together, it worked out beautifully."
+
+Additionally, many things that once required a separate dialogue window have been reworked and now feature edit-in-place functionality. 
+
+For instance complex selections are now much easier thanks to the Quick Select tool, which allows users selection parts of an image by simply painting over them.
+
+The selection tools also include a new button called Refine Selection which allows you to see your selection matted against various solid backgrounds, as well as expand or contract the selection visually and control the softness of the edges. 
+
+Like many of Photoshop CS3's improvements these features were previously available but required multiple, complex steps. "We've taken a lot of the core things Photoshop has done for a long time and made them smarter and more interactive with live previews and better behind-the-scenes image processing," says Nack.
+
+Other examples of ease-of-use improvements include a new and improved clone tool that now features the ability to overlay the clone source as you retouch. Instead of guessing, the clone source can be viewed right on top of an image. There are also now options for changing the scale, rotation, and offset of the clone target.
+
+Adobe has continued to improve the non-destructive editing capabilities in Photoshop CS3. Filters, for instance, have become non-destructive, easily applied as layer add-ons and then removed if you change your mind. Each smart filter layer gets the traditional Photoshop "eyeball" icon in the layers palette and can be toggle on and off to see the effects of the applied filter.
+
+Smart filters can also be applied as layer masks which makes it easy to target specific areas of your image.
+
+"You always want to have the ability to go back and change your mind," says Nack, "and now you always have that flexibility."
+
+CS3 also brings some changes to the apps that have traditionally shipped with Photoshop -- ImageReady and Bridge. ImageReady is no longer a standalone program, but most its functionality has been incorporated into Photoshop's Save For Web command. 
+
+Bridge, the standalone file browser tool that ships with Photoshop has also seen numerous improvements, including a magnifying loupe for inspecting image details and new side-by-side image comparison tools.
+
+Camera RAW support is also greatly improved in the new release. The Healing Brush, a stable for retouching images in Photoshop, has made its way to the Camera Raw tool, which means that it's now possible to make batch corrections to dust and scratches in your images.
+
+It's now possible to use many of the tools in Camera Raw to not just RAW images, but JPEG and other formats as well.
+
+While the functionality and features of the final version Photoshop will not radically differ from the public beta, Nack suggested that Camera Raw may see further upgrades before the final release, including support for new camera models.
+
+Adobe has also recognized that there is growing market of scientific and medical uses for Photoshop and CS3 sees the introduction of a new, Extended version of Photoshop that includes an analysis menu packed with tools designed to help researchers analyze images. 
+
+The Extended version also features a number of tools for users working with video and 3D rendering tools.
+
+As you would expect, Photoshop CS3 also features numerous integration improvements with many of the apps Adobe acquired from Macromedia. A new export option utilizes Flash to create a movie file capable of displaying high resolution images on the web. There's also now roundtrip editing functionality in Dreamweaver as well as pixel based cut and paste and an Edit in Photoshop command within Dreamweaver.
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+Post processing is where Photoshop has always shined and the new version is no exception. Standout new features include sophisticated new selection tools, photo stitching abilities that work to adjust exposure discrepancies and a new black and white conversion tool with live previews.
+
+
+While probably not the direct inspiration for the increased non-destructive editing tools, photo sharing sites certainly encourage experimentation and revision based on public feedback. The new filters-as-layers workflow makes it easier to go back and correct images when your fellow Flickr users reject your late night inspiration.
+
+
+
diff --git a/wired/old/published/pshop cs3/photoshopcs3.txt b/wired/old/published/pshop cs3/photoshopcs3.txt
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+everybody is on the web 
+
+everybody has a better camera
+
+2044815
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+002573501-2594053 
+
diff --git a/wired/old/published/pshop cs3/pshop_sidebar.txt b/wired/old/published/pshop cs3/pshop_sidebar.txt
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+While Photoshop remains perhaps too expensive and complex for the casual user, it continues to grow in popularity among the "middle class photographer," the photobug who may not make a living selling his images, but who's serious enough to buy top end cameras and editing programs.
+
+Jan Kabili, author of seven Photoshop books, who frequently teaches Photoshop seminars says, "now when I teach I get a new breed, semi-pros, people who might to shoot their friends' weddings or local soccer games... these people who in the past might have built their own darkrooms, now turn to Photoshop."
+
+The darkroom builder of yesteryear has swapped the fishing vest stuffed with lens filters and film rolls for the same functionality in Photoshop. Anyone willing to invest in Photoshop can reach new shutterbug heights without the fashion faux pas.
+\ No newline at end of file