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Alex Tew, creator of the [Million Dollar Homepage][1], is reportedly back with a new project named [pixelotto][2] which is set to launch tomorrow. The new site will pay out a million dollars to one lucky user who clicks the right ad.
Tew's Million Dollar Homepage, which introduced the new concept of pixel advertising and earned him a cool million dollars in a few short months was unquestionable a novel and huge success. But can Tew repeat that success or has the novelty have worn off?
To his credit, the pixelotto project does add an interesting twist to the Million Dollar Homepage concept. This time around advertisers will pay two dollars a pixel and one lucky user will walk away with a million dollars for clicking the winning pixel, hence the lotto bit in the name.
According to early reports Tew is soliciting the same advertisers from Million Dollar Homepage to purchase advertising space on Pixelotto prior to tomorrow's public launch. The idea is apparently to give loyal customers the first shot at that prime pixel real estate in the center of the page.
With the chance at a million dollar pay-out driving users to view the advertisements, pixelotto could be even bigger than the Million Dollar Homepage. So, are you feeling lucky?
[1]: http://www.milliondollarhomepage.com/ "Million Dollar Homepage"
[2]: http://www.pixelotto.com/ "Pixelotto.com"
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