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In addition to the [new search features][1], Google also announcement this morning, Froogle has been [renamed Google Product Search][2] -- presumably because puns just don't have the longevity they once enjoyed. Google says the old name "caused confusion for some because it doesn't clearly describe what the product does."
The new Google Product Search also sports a slightly refined interface and the Google homepage link now read "products."
The Froogle renaming also comes shortly after Google announced it will be expanding its Paypal competitor, Google Checkout. The new Products search results page now has a link at the top of each page to limit search results to retailers who offer Google Checkout payment services.
Froogle was never quite as successful as other Google properties, and presumably Google is hoping that the rebranding will change that. However, we at Compiler will also refer to it exclusively as The Google Service Former Known As Froogle.
[1]: http://blog.wired.com/monkeybites/2007/04/google_introduc.html "Google Introduces StumbleUpon-Style Search Options"
[2]: http://googleblog.blogspot.com/2007/04/back-to-basics.html "Back to basics"
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