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MySpace announced Friday that is has rolled out a new technology to fight copyright infringement on the site. The new copyright protection system, aptly titled "[Take Down Stay Down][2]," uses technology from [Audible Magic][1] to ensure that content which has already been pulled from MySpace profiles is not re-posted.
The Audible Magic technology utilized a "digital fingerprint" of the video content and if a user tries to upload a file that has already been banned, MySpace claims the copyright filters will block the upload.
MySpace hopes the technology will head of a spat of lawsuits that could otherwise threaten the site. YouTube, another video site repeatedly targeted by copyright suits has promised similar filtering mechanisms, but so far has not released anything similar.
The MySpace system has been in a testing phase since late last year, but friday's announcement is the first site wide attempt at automating a copyright takedown system. And while many content producers are not doubt thrilled, not everyone is happy.
Because the system lacks a human oversight, the Electronic Frontier Foundation worries that some perfectly legal content may end up blocked as well.
Corynne McSherry, an Electronic Frontier Foundation attorney [tells CNet][3], "with every form of digital rights management that we've ever seen, it always gets hacked eventually, so I think it's likely that eventually this too will be hacked."
[1]: http://www.audiblemagic.com/index.asp "Audible Magic"
[2]: http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070511005160&newsLang=en "MySpace Launches Take Down Stay Down Copyright Protection"
[3]: http://news.com.com/New+MySpace+copyright+tech+turns+heads%2C+raises+brows/2100-1030_3-6183162.html?part=rss&tag=2547-1_3-0-20&subj=news "New MySpace copyright tech turns heads, raises brows"
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