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I'm always looking for something to topple MySpace's current dominance and today I think I might have found it -- [Vox][1]. Six Apart, the folks that brought us Movable Type, TypePad and LiveJournal, promise that Vox will be "blogging for the rest of us." Vox has been around for a while in beta testing mode, but today the Six Apart service has been unleashed on the world and it looks very, very nice.Whether or not you're "the rest of us" is up to you, but Vox has some very attractive features and a great look and feel.
The user interface and layout is vaguely reminiscent of Flickr, clean, simple and slick. There is no way to directly customize the code of your pages but Vox gives you a ton of page "themes" (165 of them to be exact) to choose from so your pages can have your personal stamp. Even better, adding external content like YouTube movies dead simple.
There's also very minimal advertising on the site pages, most of the ads are confined to the inside editing pages. Within your page there are monitized Amazon affiliate links and other small things, but for the most part you don't notice it when browsing through the site.
As much as I would like to call Vox a potential MySpace killer, the truth is I think they're after a much different demographic. I don't know that the kids will flock to Vox, but older users looking for a non-technical way to join an online community should be very happy with Vox.
No word on how this affects the future of LiveJournal.
[1]: http://www.vox.com/ "Vox.com"
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