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Microsoft has added a new feature, [Search Demographics][1], to its adCenter Labs service that attempts to "predict a customer’s age, gender, and other demographic information according to his or her online behavior." T
Predictive modeling is all the rage lately, we even looked at a social networking site, [Betocracy][4] built around predictive market a while back. Microsoft's new demographics search purports to predict what sort of people are searching for your terms. The tool is intended mainly for businesses looking to understand their ad markets better, but it's kind of interesting just to play around with it.
The data is drawn from the MSN Search logs for the past month and can be searched by either url or search term. Microsoft says the data is collected anonymously.
There's bunch of other cool free tools in the Microsoft adCenter Labs aimed at businesses including my personal favorite, [Keyword Mutation Detection][2], which will show you the most common misspellings for a given search term.
Another interesting one is the [Detecting Online Commercial Intention][3], which rates the level of intent to purchase for each search query. For example, someone searching for "digital camera" is probably looking to buy someone, whereas a search for "Monkey Bites" is not a "commercial" search.
Microsoft adCenter Labs has some great business tools and best of all they're free.
[1]: http://adlab.msn.com/DPUI/DPUI.aspx "MS adCenter Labs search demographics"
[2]: http://adlab.msn.com/keyMut/default.aspx "MS adCenter Labs - keyword mutation"
[3]: http://adlab.msn.com/OCI/OCI.aspx "MS adCenter Labs - detecting online commercial intention"
[4]: http://blog.wired.com/monkeybites/2006/11/betocracy_is_a_.html "Betocracy"
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