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Google has added user generated reviews to its growing list of services available through Google Maps. Google Maps has always offered reviews from a variety of "professional" sources, but now your opinions can be heard along side the pros.
To use the new reviews section, just do a business search and select the business you'd like to review. Then hit the "More Info" link and under the reviews tab you'll see a link to add your own.
As with any addition of user-generated content there's a definite possibility for abuse -- company's giving themselves good reviews or competitors bad reviews, etc. There is an option for other users to "flag as inappropriate" any reviews they disagree with, but that doesn't really solve the problem.
The Google LatLong blog, which made the announcement, doesn't mention anything about how user reviews fit into the review listings -- for instance, will they be at the top? intermingled? toward the end?
It would be nice if there were an option to show only user reviews or only professional reviews, but of course, at the end of the day, professional reviews are probably just as suspect as those generated by users.
Either way, Google Maps users now have a way to add their opinions to the mix.
[1]: http://google-latlong.blogspot.com/2007/06/add-your-reviews-to-businesses-on.html "Add your reviews to businesses on Google Maps"
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