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IPhone fanatics it's the moment you've been waiting for: [pricing plans][1]. Apple has posted rate information for prospective iPhone buyers ranging in price from $60 - $100 a month. Existing AT&T customers can add the iPhone data plan for $20 a month.
Also, as Cult of Mac's Leander Kahney [correctly speculated][3], Apple will take the pain out of buying an iPhone. No longer will you have to wait while an AT&T employee who probably knows less about what s/he's doing than you do, messes with your new phone.
Activation and plan purchasing will all take place through iTunes -- including the ability to transfer your existing number to AT&T. If you'd like to know what to expect, check out the [new video posted on the Apple site][1].
[1]: http://www.apple.com/iphone/usingiphone/activation_medium.html
[2]: http://www.apple.com/iphone/easysetup/rateplans.html "iPhone Rate Plans"
[3]: http://www.wired.com/gadgets/mac/commentary/cultofmac/2007/06/cultofmac_0626 "Apple, Take the Pain Out of Buying a Cell Phone -- Please!"
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