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----
-title: The Look of Responsive Design 
-pub_date: 2014-03-20 12:04:25
-slug: /blog/2014/03/look-responsive-design
-metadesc: Does responsive design have a 'look'?
-tags: Responsive Web Design
----
-
-Mark Boulton posted something to Twitter yesterday that I think deserves more attention than it has seen thus far. Boulton [writes](https://twitter.com/markboulton/status/445943150247702528): 
-
->"I wonder if #RWD looks the way it does because so many projects aren't being run by designers, but by front-end dev teams."
-
-I suppose you could take that as a dig against front end developers, but I don't think it was meant that way and that, to me anyway, is not the interesting part of the question. 
-
-I'm also not interested in defending responsive design. If you don't want/like/care about responsive design that's fine. Carry on. 
-
-What I've been thinking about since I read Boulton's thought is not the roles of designers and developers in responsive projects[^1]. What got me thinking is this notion that "responsive web design looks the way it does". 
-
-The reason I've been thinking about it is because when I first saw this in my Twitter feed I had a kind of gut reaction -- *yeah, I know what he means there, responsive web design does look a certain way*. But the more I've thought about this, the less I agree with myself and my initial gut reaction. 
-
-I'm actually pretty sure I have no idea what responsive design looks like. 
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-What I'm really hoping is that Boulton will blog about what he meant because he's a talented designer and I am not, so it's very possible I'm missing the obvious. 
-
-Tim Kadlec offers some reasons [Why RWD Looks Like RWD](http://timkadlec.com/2014/03/why-rwd-looks-like-rwd/), and goes a little further, writing "to be fair, a pretty large number of responsive sites do tend to share similar aesthetics."
-
-I agree with him, but I don't know that responsive web design has anything to do with it. I think that a pretty large number of WordPress site's [look like WordPress sites](http://ma.tt/2014/01/techmeme-100/). I think you could back up out of categories entirely and simply say "a large number of *websites* share similar aesthetics".
-
-Sure, the popularity of responsive design coincides with some other design trends: blocky, very consciously grid-oriented layouts, Pinterest-inspired layouts, Medium-popularized big image layouts and so on. And at the same time libraries like Bootstrap and its ilk have homogenized design details to some degree[^2]. Then there's the ubiquitous "hamburger" menu and other shared mobile design patterns, but most of those patterns are purloined from mobile applications rather than something responsive web designers came up with.
-
-There's also the fact that newsy websites (Boston Globe, BBC, The Guardian, et al) have been some of the earliest and most prominent adopters of responsive design. They all have similar visual designs, but I think that's owing more to the similarity in [the structure of news content](http://www.markboulton.co.uk/journal/structure-first-content-always) than responsive web design.
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-Responsive design imposes new constraints that are hard to solve. And whenever there's new territory, early maps all tend to borrow from each other and end up looking similar. When someone solves a problem -- for example, pull to refresh -- dozens of others rush to adopt the same solutions, which leads to common design patterns, but there's nothing about that that's unique to responsive design.
-
-[^1]: I suspect that was more the point and it's probably a better topic, but it's not the one that got me thinking.
-[^2]: Which is not to say that's a bad thing. It is just a thing.