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-rw-r--r--ark2.txt2
-rw-r--r--content-marketing.txt26
-rw-r--r--unused/everything all the time.txt (renamed from everything all the time.txt)0
3 files changed, 2 insertions, 26 deletions
diff --git a/ark2.txt b/ark2.txt
index 59f45d2..4d96193 100644
--- a/ark2.txt
+++ b/ark2.txt
@@ -1 +1,3 @@
+There's a lyric from an old [Grant Lee Buffalo song](https://www.youtube.com/watch?v=g6rD-chzrfs) that runs through my head when I'm working on the bus: "...I'm still not through with this ark". I am getting noticeably closer though.
+
Everywhere I go I see it. A cutaway diagram of the Travco that slowly rotates in my head as it zooms into the gas tank in the rear and then follows the gas down the line toward the front to the right of the engine, drawn up into the fuel pump, pushed out and up, under the alternator to the top of the engine, through the fuel filter and into the carburetor where it mixes with air and ignites with a spark. This view invades everything I do. I see it sitting at stoplights, a similar path of electricity out of the breaker, up the light pole and to the switch which sends it to the top lens which happens to be red[^1]. I see it doing the dishes. I understand it and yet I cannot make it work. It has to be the fuel pump. I have spark, I have compression the missing ingredient in the basic trifecta of the internal combustion engine is fuel. See it and understanding it are different than actually solving the problem, making it work. I continue to fail. Stymied by time constraints, other commitments, weather. Days pass. Still the bus doesn't start. I get sullen. My wife thinks I'm mad all the time. I'm not. I'm thinking about the engine, I can't get it out of my head. It reminds me of the first time I tried to write some code. Food, sleep, these things seem unimportant when I have a problem that needs solving stuck in my head. I tend to get obsessed about things. Even when I don't want to. It's one of the reasons I don't do much programming anymore. I never let things go until I solve the problem to my satisfaction. Of course breaking a web server doesn't cost much relative to damaging an engine so with the bus the stakes are much higher, the sullen thinking phases I pass through is correspondingly more sullen and requires more concentration.
diff --git a/content-marketing.txt b/content-marketing.txt
deleted file mode 100644
index 398220f..0000000
--- a/content-marketing.txt
+++ /dev/null
@@ -1,26 +0,0 @@
-Critique the big companies for exactly where they tout themselves: data-driven, at scale, lacks the personal touch and so on.
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-http://www.curata.com/#video
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-http://www.curata.com/blog/content-writing-services-the-ultimate-list/
-http://www.brafton.com/news/seo-1/how-to-get-the-most-from-rankbrain-googles-new-ranking-robot/
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-from: http://contentmarketinginstitute.com/what-is-content-marketing/
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-Useful content should be at the core of your marketing
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-Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant).
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-Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.
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-Enter content marketing.
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-But what exactly is content marketing?
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- Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
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-Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
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-Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
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-And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.
diff --git a/everything all the time.txt b/unused/everything all the time.txt
index 03b246d..03b246d 100644
--- a/everything all the time.txt
+++ b/unused/everything all the time.txt